Primera Europe Monthly Newsletter May 2017
The latest newsletter featuring something new, something you have to know and a tip you won't want miss!
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New May Issue of Primera's Monthly Newsletter is Ready!
Stay up-to-date on all news and information regarding Primera's disc and label products, software, shows and much more.

You Have the Choice
Think of following scenario: You buy a printer, which is specifically designed to deliver best printing results on matte label materials as that is the material you work with. Then for whatever reasons your requirements change and you also need and want to print on glossy materials. Do you have to purchase a second printer that is perfect for labels with glossy finish?

That’s not the case when you produce your labels with our LX-Series colour label printers. There’s no either/or as our inkjet-based colour label printers are real all-rounders.
They can process all kinds of inkjet-printable label substrates, including the range of gloss, matte or BS-certified Primera Genuine materials, and produce high-quality full-colour labels no matter which label finish you choose.
Primera Supplies

Individual. Unique. Special.
My Very Own Personalised Product.

What kind of product would mean more to you? One that everyone has, or one that is unique, personal, special?

Throughout all kinds of markets, including food, drinks and cosmetics, there’s a consistently rising demand for exclusivity through uniqueness. The easiest way to make a product more special, more unique is by personalising its label. As business you can either offer personalised labels through your website or you can do it like Pixi Beauty UK. Learn more about their in-shop solution in our latest case study.
Such in-shop solutions are not limited to cosmetic products. Fields of application are endless. Not quite convinced? Then visit us at Interpack to get your very own and unique bottle of water. At the HP stand (hall 13, stand C77) in the SPS Area we show our very own terminal-based in-shop solution using the LX2000e. Create your personalised water bottle with a wonderful label designed by Emily Forgot. Today is the last day to do it!
Read Case Study

Behind the Scenes
You all know Primera’s label printers and disc publishers. But who are the people behind the name and brand? "People who innovate!" That’s our slogan, but what does it really stand for?

Last month at "Girls’ Day" Laura had the chance to look behind the scenes and find answers to those questions. Girls' Day encourages young women to change their opinion about technical and scientific professions. Jobs, that usually more boys than girls choose. Laura was undercover with us for one day and gathered a lot of impressions, which we would like to share with you now. Take a look at all her stops here at Primera Europe.

Tip of the Month

How do I choose the perfect label material for my application?

Primera Paper Tag, Primera Poly White Gloss, Primera Vintage Eco …
We have so many different label substrates that are suitable best for different applications. Now the question is, which is the right one for you?
With so many choices you can easily get lost. Click on the button below to learn more about our label materials and for which applications that are mainly made for. This new overview will help you to find the perfect label material for your needs.

Primera Supplies

As May flowers wither it’s no time to dither!

So, don’t hesitate to visit us or our partners at one of the upcoming trade shows to see our products live and in action. We look forward to welcome you and introduce you to our product range!



Meet Primera representatives at the following partner shows:


Interpack, Düsseldorf (Germany), Stand C77, Hall 13, SPS Area
with HP, 04-10 May,

Graphitec, Paris (France), Stand A4 - B9, Hall 4
with Tasco, 31 May.



See Primera products in action at the following partner shows:


Tutto Food, Milan (Italy),
with Finlogic, 08-11 May,

SmartEx, Beirut (Lebanon),
with Sefco, 11-14 May,

AITIC, Riccione (Italy),
with Diapath, 16-19 May,

PLMA International Trade Show, Amsterdam (Netherlands),
with Tasco, 16-17 May,

XXVIII Congreso Nacional SEAP, Valencia (Espania),
with Comercial Hospitalaria Grupo-3, 24-26 May,

Open Day, Padua (Italy),
with Print Media, 25-26 May,

Graphitec, Paris (France),
with Tasco, 30 May-01 June.

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Registration Office: AG Wiesbaden, HRB 6605 | Managing Directors: Andreas Hoffmann, Frank Droste
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