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On Your Mark. Get Set. Go!
Full steam ahead towards Labelexpo.

Labelexpo Europe 2017, taking place in Brussels from 25 to 28 September, is the perfect occasion to discover the latest developments in the field of label productions. Are you wondering what the current trends are? Quite simply: The focus is on you. Yes, on you! The ever-growing desire for exclusivity through uniqueness is a market development that encompasses many industries. Probably the easiest way to make a product more special, more unique is by personalising its label.
Either by offering a selection of name variations, different colour and design templates, personalised messages or by including individual photos. The possibilities are almost endless. As business you can either offer personalised labels through your website or you can do it like Pixi Beauty UK. Learn more about their in-shop solution in our latest case study.
During Labelexpo we want to give you the chance to get something for yourself, something that nobody else has. Stay curious, visit us at our stand 8B49 in hall 8 and convince yourself how easy it is to personalise a product.
Read the Case Study

Coming Soon …
Stay curious!

While others relax on the beach these days, we use the summer time to find new specials for you.
True to the slogan "Good Labels Make Good Business" we try to continuously improve and enlarge our label substrate range for you. Last month we already presented two of our latest materials: Primera Gold Shiny and Primera Silver Shiny.
What's coming next? Stay curious. You wouldn’t want to miss it under no circumstances!
Our current label material range is already very impressive. You are not sure which label substrate is right for you?

Click on the button below to learn more about our different label materials and for which applications they are mainly made for. This overview will help you to find the perfect label substrate for your needs.
Learn More About
Our Label Materials

🔍 Tip of the Month

Tip of the Month

"So tell us what you want. What you really, really want."*
Tell us your application and we tell you, which ink is right for you.

Unfortunately no ink is like the other. It differs not only in the colours but also in the configuration and specification and fulfils different requirements. But what is exactly the difference between dye-based ink and pigment ink? Dye-based inks are able to provide softer colours, which look more vivid and brilliant, but will come off when getting in contact with water unless printed on special coated label material.

The print is water-resistant as long as the label does not rub against anything disturbing. While pigments tend to be lighter in colour than dye they are more UV-resistant. Therefore, dye-based ink fades in daylight within months, pigmented ink withstands for years.
Get More Information

We Wish You Relaxing Summer Holidays

The well-known "show break" during summer is here. Everyone’s enjoying their vacation and we hope to welcome you back on one of our next shows starting in September.

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©2017/07, Primera Europe GmbH | Mainzer Strasse 131, 65187 Wiesbaden, Germany
Registration Office: AG Wiesbaden, HRB 6605 | Managing Directors: Andreas Hoffmann, Frank Droste
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*Lyrics from the song "Wannabe" - written by Matt Rowe, Richard Stannard, Spice Girls.
© 1996 Virgin Records Ltd.