Primera Announces Full-Color POS Printer

PX450e prints full-color coupons, tickets, name badges and receipts in just seconds each.

PLYMOUTH, MN, USA (March 10, 2009) - Primera Technology, Inc., a leading manufacturer of specialty color printers, today announced its new PX450e Color Printer.

PX450e is a compact, full-color printer designed for use at retail point-of-sale and point-of-issue. It is ideal for printing coupons, receipts, tickets, name badges, wristbands and other types of narrow-format output. Print times are among the fastest of any full-color POS printer, producing a typical 4” x 2.5” (101mm x 63.5mm) coupon in just five seconds.

A built-in guillotine cutter allows forms of any length to be printed, cut and dispensed with clean, finished edges instead of perforations.

“Until now, there were almost no options for full-color printing of narrow-format output at point-of-sale or point-of-issue,” said Mark D. Strobel, Primera’s vice president of sales and marketing. “PX450e allows our customers to enjoy the benefits of full-color output at a reasonable price. Its fast print speeds won’t slow down checkout lines, registration desks or admission counters.”

Full-color printing can add significant impact to printed output. A recent study indicated that consumer redemption rates of coupons printed in color were up to 25% higher than coupons printed in black and white. In addition to retail POS, PX450e is expected to also be used in hospitals, banking, hospitality and more.

PX450e is easy to connect with most of today’s POS systems and computers. A standard USB interface port is provided for use with the included Windows® XP/Vista and Mac® OS 10.2 or higher printer drivers. Supplies include a drop-in paper or label roll and a snap-in tri-color ink cartridge. Paper widths are flexible with a minimum width of 1” (25.4mm) and a maximum width of 4.25” (108mm).

Pricing and Availability

PX450e sells for € 1,199 (£ 1,100) MSRP with significant quantity discounts available. Shipments will begin in March 2009. The product is available through Primera’s Authorized Distributors in the USA and in over 85 other countries.