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For more information:
Katrin Hoffmann
Primera Technology EUROPE
Phone: +49 611 92777-0
FAX: +49 611 92777-50

presse@primera.eu http://primera.eu
Video-CD

Shareconomy and Primera's Disc Publishers at Cebit

Primera scores with its experience in optical data storage

WIESBADEN, GERMANY – Primera Technology, a leading manufacturer of CD/DVD and Blu-ray disc publishing equipment and speciality color label printers, presents its new generation of Disc Publisher models at Cebit, from the 5th to 9th of March.

This years CeBIT keynote theme "Shareconomy"(the sharing of knowledge, photos, music and data) describes the societal shift from owning to sharing with all its benefits and risks of using social media and cloud services in respect to ownership, security and long time archiving.

Primera's Disc Publishers offer the perfect solution to publish, duplicate and archive data, safe, easy and fast, to the respective target audience. With its fastest desktop robots in the market, utilizing the latest recording technology for optical media such as CD, DVD and Blu-ray and a full high glossy colour print direct onto the disc in 6 seconds these machines beat the pants off the competitors. Managing Director Andreas Hoffmann emphasizes: "Competitive machines need 20 to 120 seconds when printing discs with comparable print quality."

"Storing data onto optical media has uncompromised benefits compared to other technologies, when it comes to non-alterable recording, safety, life-time and cost per gigabyte", says Andreas Hoffmann.

The fast and uncontrolled distribution of data involves risks in changing content and ownership as well copyright infringement. "In this modern information age the number of data theft is increasing dramatically. With the software PTProtect we put a stop on this", warns Primera's Managing Director Andreas Hoffmann.

In addition Primera's Disc Publisher XRP provides a haptic security. This model is equipped with a locking front door and fits perfect in a 19" rack-mount kit. Therefore it's ideal for the dealing with critical data, e.g. for bank and insurance companies, the medical sector and for law enforcements.

Applications for Primera's Disc Publishers are virtually unlimited from classical audio and video markets to sales, marketing, medical and government.

Primera Technology Europe and the complete Disc Publisher product line can be seen in action at Cebit in the Planet Reseller area, hall 14, stand K17.


About Primera Technology
Headquartered in Plymouth, Minnesota, Primera Technology, Inc. is a leading developer and manufacturer of specialty printing equipment including full-color label printers and CD/DVD/BD duplication and printing equipment. Its products are sold in over 222 countries and have been installed at more than 85 percent of Fortune 100 companies.
More information about Primera, its history and products is available on the Internet at www.primeralabel.eu or contact Primera Europe in Germany by phone at +49-(0) 611-92777-0, by FAX at +49-(0) 611-92777-50 or by e-mail at sales@primera.eu.
In Asia Pacific, contact Primera Asia Pacific by phone at +852 3180 7171, by FAX at +852 3014 7827 or by email at sales@primera-ap.com.

Notes to Editors: Primera Technology EUROPE is an independent company called Primera Europe GmbH. Primera Europe is under contract with Primera to provide sales and support for Primera products under the name Primera Technology Europe. Primera Asia Pacific is an independent company called Asia Pacific Optical Distribution Ltd. (APOD), incorporated in Hong Kong, PRC. APOD is under contract with Primera to provide sales and support for Primera products under the name Primera Asia Pacific.