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Katrin Hoffmann
Primera Technology EUROPE
Phone: +49 611 92777-0
FAX: +49 611 92777-50

presse@primera.eu http://primera.eu

Primera Introduces First Automated Disc Publishers To Offer 1000-Year Expected DVD Archival Life


New DVD-R media and recordable drives are being promoted as “Write Once, Read Forever.™”

PLYMOUTH, MN, USA (April 12, 2010) — Primera Technology, Inc., the world’s leading manufacturer of automated disc publishers, today announced its Disc Publisher Archive-Series™ at the National Association of Broadcaster’s (NAB) show in Las Vegas, Nevada.

Archive-Series Disc Publishers incorporate new recordable drives and media from Millenniata, Inc. Together they deliver the world’s first truly permanent data archival solution. Usable life of recorded discs is projected at an astounding 1000 years or more.

Instead of burning data into organic materials as on dye-based DVD recordable media, Millenniata’s M-DISC™ media is constructed of stable, rock-like materials that are known to last for centuries. Once data is written to M-DISC media it can be read back on current DVD drives. Both printable-surface and standard non-printable M-DISC media is available.

Primera’s disc publishers automate the process of producing archival discs. The included PTPublisher™ software makes it fast and easy to archive photos, videos, documents, audio and music and virtually any other digital information. In addition, a comprehensive Software Developer’s Kit (SDK) is available at no charge. The SDK makes it easy for developers to integrate Primera disc publishers into applications such as video and film archiving, Digital Asset Management (DAM), document and medical imaging and much more.

“We’re excited to offer this breakthrough technology from Millenniata in our new Disc Publisher Archive-Series,” said Mark D. Strobel, Primera’s vice president of sales and marketing. “It’s not a typo – the life of this media is really expected to be one thousand years or more.  For backing up critical digital video assets, documents and a wealth of other data that simply must be preserved forever, there is nothing else like it available.”

Disc Publisher Archive-Series and M-DISC media are available from Primera’s resellers and distributors worldwide.


About Primera Technology
Headquartered in Plymouth, Minnesota, Primera Technology, Inc. is a leading developer and manufacturer of specialty printing equipment including full-color label printers and CD/DVD/BD duplication and printing equipment. Its products are sold in over 200 countries and have been installed at more than 85 percent of Fortune 100 companies.
More information about Primera, its history and products is available on the Internet at www.primeralabel.eu or contact Primera Europe in Germany by phone at +49-(0) 611-92777-0, by FAX at +49-(0) 611-92777-50 or by e-mail at sales@primera.eu.
In Asia Pacific, contact Primera Asia Pacific by phone at +852 3180 7171, by FAX at +852 3014 7827 or by email at sales@primera-ap.com.

Notes to Editors: Primera Technology EUROPE is an independent company called Primera Europe GmbH. Primera Europe is under contract with Primera to provide sales and support for Primera products under the name Primera Technology Europe. Primera Asia Pacific is an independent company called Asia Pacific Optical Distribution Ltd. (APOD), incorporated in Hong Kong, PRC. APOD is under contract with Primera to provide sales and support for Primera products under the name Primera Asia Pacific.