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For more information:
Katrin Hoffmann
Primera Technology EUROPE
Phone: +49 611 92777-0
FAX: +49 611 92777-50

presse@primera.eu http://primera.eu
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Primeras’s Archiving Solution for Tapeless Video Workflow is Now Shipping

New software allows automated offloading and archival of digital video content.

PLYMOUTH, MN, USA (June 9, 2009) — Primera Technology, Inc., the world’s leading manufacturer of CD/DVD and Blu-ray Disc™ Publishers, announced that it has partnered with Imagine Products, Inc. to offer fully-integrated support for Imagine’s award-winning ShotPut Pro™ software. Primera and Imagine recently introduced their combined solution at NAB 2009 in Las Vegas. The products are now shipping.

Video professionals can now streamline their workflow and automatically archive content onto write-once DVD and Blu-ray Disc media using Imagine’s software and a Primera DP- or XR-Series Disc Publisher. The entire offloading and archival process is automatic and hands-free.

“Until now, hard drives have been a popular way of offloading and storing video content in a tapeless workflow. But what if your 1TB drive fails? You’ve lost hundreds of hours of footage forever,” said Mark D. Strobel, Primera’s vice president of sales and marketing.

“Our solution is the world’s first inexpensive, automated and failsafe method to store content from P2, AVCHD, SxS and RED memory cards. This is a remarkably affordable and effective solution for those who need to archive for the long term,” added Mr. Strobel.

As soon as a video volume is detected, an offload is started to multiple drive locations which can include hard drives and a DP or XR-Series Disc Publisher. The burned disc is printed direct-to-disc with customized information that can include Metadata directly from the camera’s memory card.

ShotPut Pro can be installed on any Mac® OS X, 10.4 or higher. A Windows XP/Vista® version is also available.

ShotPut Pro with Primera Disc Publisher support is available from Imagine Products, Inc. at www.imagineproducts.com or from Primera at www.primerastore.com for $89 (MSRP).


About Primera Technology
Headquartered in Plymouth, Minnesota, Primera Technology, Inc. is a leading developer and manufacturer of specialty printing equipment including full-color label printers and CD/DVD/BD duplication and printing equipment. Its products are sold in over 222 countries and have been installed at more than 85 percent of Fortune 100 companies.
More information about Primera, its history and products is available on the Internet at www.primeralabel.eu or contact Primera Europe in Germany by phone at +49-(0) 611-92777-0, by FAX at +49-(0) 611-92777-50 or by e-mail at sales@primera.eu.
In Asia Pacific, contact Primera Asia Pacific by phone at +852 3180 7171, by FAX at +852 3014 7827 or by email at sales@primera-ap.com.

Notes to Editors: Primera Technology EUROPE is an independent company called Primera Europe GmbH. Primera Europe is under contract with Primera to provide sales and support for Primera products under the name Primera Technology Europe. Primera Asia Pacific is an independent company called Asia Pacific Optical Distribution Ltd. (APOD), incorporated in Hong Kong, PRC. APOD is under contract with Primera to provide sales and support for Primera products under the name Primera Asia Pacific.