Disc Publisher XRP-100

Primera Technology Announces New DP-XRP100 Disc Publisher

DP-XRP100 Offers High-Quality Technology, Advanced Service to a Fair Price

WIESBADEN, GERMANY — Primera Technology Europe, European headquarter of Primera Technology, Inc., the world’s leading developer and manufacturer of CD, DVD and Blu-ray Disc duplication and printing equipment, today announced its DP-XRP100 Disc Publisher. Its first time introduction to the public will take place at this year’s Systems show, October 21-24, 2008 in Munich, Germany. Primera is located in Hall B2, Stand 450.

The DP-XRP100 incorporates along with built-in robotics and full-color direct-to-disc inkjet printing, two high-quality drives to record onto the widest range of optical media including CD-R, DVD±R (single and dual layer), Mini-Discs, Business-Cards and BD-R (single and dual layer). For the DVD/CD model Primera cooperates with Pioneer® while Panasonic® SW-5582 drives are used for the Blu-ray version.

An advanced, sixth-generation robotic mechanism is used to transport discs into the built-in recorder. After recording, each disc is individually printed in full-color at up to 4800 dpi resolution. Up to 100 discs can be burned and printed per job from a Mac® or Windows® (XP/2000/Vista™) computer.

Primera features in all Disc Publisher products cartridges with integrated ink heads for hassle free and long operation. In contrast to the fixed head technology less cleaning cycles are needed, therefore less ink is wasted, resulting in lowest ink costs per disc. In addition, there are no hidden costs for expensive head changes.

Besides the mentioned technical advantages, Primera values the customer’s needs and offers an extended 24 months warranty and lifetime service, support as well as free software updates through http://primera.eu.

“Primera has been in the market since 35 years now and gained a lot of experience in the publishing market. With the new DP-XRP100, we add another reliable product to our professional XR-Series,” said Andreas Hoffmann, Primera Europe’s Managing Director. “This versatile machine burns and prints virtually every optical disc format available, and with our new network publishing software PTPublisher NE, sharing your Disc Publisher over the network has never been that easy.”

The DP-XRP100 Disc Publisher is priced at 2,995 € (£ 2,377) and is available immediately. It is sold and supported exclusively in Europe through selected “Certified by Primera” resellers and distributors who have been factory-trained on Primera’s professional-grade disc publishing solutions.

About Primera Technology
Headquartered in Plymouth, Minnesota, Primera Technology, Inc. is a leading developer and manufacturer of specialty printing equipment including full-color label printers and CD/DVD/BD duplication and printing equipment. Its products are sold in over 222 countries and have been installed at more than 85 percent of Fortune 100 companies.
More information about Primera, its history and products is available on the Internet at www.primeralabel.eu or contact Primera Europe in Germany by phone at +49-(0) 611-92777-0, by FAX at +49-(0) 611-92777-50 or by e-mail at sales@primera.eu.
In Asia Pacific, contact Primera Asia Pacific by phone at +852 3180 7171, by FAX at +852 3014 7827 or by email at sales@primera-ap.com.

Notes to Editors: Primera Technology EUROPE is an independent company called Primera Europe GmbH. Primera Europe is under contract with Primera to provide sales and support for Primera products under the name Primera Technology Europe. Primera Asia Pacific is an independent company called Asia Pacific Optical Distribution Ltd. (APOD), incorporated in Hong Kong, PRC. APOD is under contract with Primera to provide sales and support for Primera products under the name Primera Asia Pacific.