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For more information:
Katrin Hoffmann
Primera Technology EUROPE
Phone: +49 611 92777-0
FAX: +49 611 92777-50

presse@primera.eu http://primera.eu

Primera® Announces PTRip™ Software for iTunes® and Windows® Media Player

New Benefit for Primera Customers Registering their Product

Primera Technology, Inc., the world’s leading developer and manufacturer of CD, DVD, Blu-ray Disc and HD DVD duplication and printing equipment, today announced the availability of its new PTRip Software.

PTRip gives users of Primera’s Disc Publishers Series the ability to automatically load CDs into their Publishers’ built-in CD/DVD drives for importing audio tracks into Apple® iTunes or Microsoft® Windows Media Player. The program is simple to use and requires just three steps:

  1. Place CDs into a Primera Disc Publisher’s input bin,
  2. Launch PTRip,
  3. Click “Load to iTunes” or “Load to Windows Media Player.”

Discs are robotically loaded and tracks imported into iTunes or Windows Media Player. The process continues automatically until the input bin is empty. Once imported, files are ready for playback on portable players including Apple iPod®, iPhoneand iTouch devices, Microsoft Zune® and many other brands and models of MP3 players and cell phones.

PTRip supports Primera’s Disc Publisher SE, Disc Publisher II, Disc Publisher Pro and Disc Publisher XR/XRP. The software is available for a limited time at no charge.

In addition to Primera Europe’s new 24 month warranty program, the free software download is another benefit for all customers using Primera’s Disc Publisher Series.

“We’re pleased to offer PTRip to our valued customers. It lets them utilize their Disc Publishers in a new and completely different way,” said Mark D. Strobel, Primera’s Vice President of Sales and Marketing.  “There’s no easier and more efficient way to digitize a personal CD collection than with PTRip and a Primera Disc Publisher.”


About Primera Technology
Headquartered in Plymouth, Minnesota, Primera Technology, Inc. is a leading developer and manufacturer of specialty printing equipment including full-color label printers and CD/DVD/BD duplication and printing equipment. Its products are sold in over 222 countries and have been installed at more than 85 percent of Fortune 100 companies.
More information about Primera, its history and products is available on the Internet at www.primeralabel.eu or contact Primera Europe in Germany by phone at +49-(0) 611-92777-0, by FAX at +49-(0) 611-92777-50 or by e-mail at sales@primera.eu.
In Asia Pacific, contact Primera Asia Pacific by phone at +852 3180 7171, by FAX at +852 3014 7827 or by email at sales@primera-ap.com.

Notes to Editors: Primera Technology EUROPE is an independent company called Primera Europe GmbH. Primera Europe is under contract with Primera to provide sales and support for Primera products under the name Primera Technology Europe. Primera Asia Pacific is an independent company called Asia Pacific Optical Distribution Ltd. (APOD), incorporated in Hong Kong, PRC. APOD is under contract with Primera to provide sales and support for Primera products under the name Primera Asia Pacific.