Defend Your Digital Content with Primera’s New PTProtect Software

PLYMOUTH, MN, USA (September 16, 2008) — Primera Technology, Inc., the world’s leading developer and manufacturer of CD, DVD, and Blu-ray disc duplication and printing equipment, today announced its new PTProtect™ Software. PTProtect is seamlessly integrated into Primera’s PTPublisher™ v1.30 (or greater) duplication software. It provides a reliable yet effective anti-rip solution for protecting DVD video without adding extra steps to existing workflow processes.

PTProtect software is applied to the DVD image just before burning. When content is burned to a disc it is encapsulated to prevent common ripping programs from having access to it.  The content on the DVD is not modified in any way and the copy control encapsulation resides in areas of the discs not read by DVD players, so the play-back quality remains unaffected.

PTProtect copy controlled discs have full playability designed to match the same playability levels in DVD players as unprotected DVDs. In essence, PTProtected discs are designed to provide effective “speed-bump” protection to combat unauthorized casual copying.

“Primera is proud to offer PTProtect as an efficient and cost-effective solution for virtually anyone who produces original content DVDs,” said Mark D. Strobel, Primera’s Vice President of Sales and Marketing.  “We feel Video production studios, wedding and event videographers and training video authors will all benefit from having reliable protection for their copyrighted materials — at a price they can afford.”

PTProtect is an effortless way to produce protected DVDs since it does not need to load any new software onto the PC for the protection to work. Protection is applied on a “click-charge” basis for each disc burned. Blocks of protection keys can be conveniently purchased through Primera on pre-loaded USB dongles.

PTProtect software will be available at the end of September at Primera’s website. It is provided at no extra charge to registered users and includes three free protected DVD video burns. Subsequent burns are priced in blocks as follows and can be purchased from Primera Europe:

About Primera Technology
Headquartered in Plymouth, Minnesota, Primera Technology, Inc. is a leading developer and manufacturer of specialty printing equipment including full-color label printers and CD/DVD/BD duplication and printing equipment. Its products are sold in over 222 countries and have been installed at more than 85 percent of Fortune 100 companies.
More information about Primera, its history and products is available on the Internet at or contact Primera Europe in Germany by phone at +49-(0) 611-92777-0, by FAX at +49-(0) 611-92777-50 or by e-mail at
In Asia Pacific, contact Primera Asia Pacific by phone at +852 3180 7171, by FAX at +852 3014 7827 or by email at

Notes to Editors: Primera Technology EUROPE is an independent company called Primera Europe GmbH. Primera Europe is under contract with Primera to provide sales and support for Primera products under the name Primera Technology Europe. Primera Asia Pacific is an independent company called Asia Pacific Optical Distribution Ltd. (APOD), incorporated in Hong Kong, PRC. APOD is under contract with Primera to provide sales and support for Primera products under the name Primera Asia Pacific.