Primera Bonus

Primera Technology Offers a Limited Bonus to Dealers and Resellers

Managing Director Andreas Hoffmann: "In difficult times it’s important to send positive signals to the market."

Wiesbaden, Germany (November 19, 2008) — This year, Christmas season starts already in mid-November for Primera distributors and resellers located in Europe and Africa.

The manufacturer of professional duplicating and printing equipment runs momentarily its “Super Reseller Promotion Week”: Until November 25, 2008, each distributor or reseller purchasing a Primera hardware product gets a 10% back-bonus of the sales price listed on their purchasing invoice. This offer is limited to one item per product stock keeping unit (SKU). The sales price is limited to maximum 90% of the manufacturer’s suggested retail price (MSRP).

“In difficult financial times as we experience them now, any financial viable company should send a positive signal to the market,” explained Andreas Hoffmann, Managing Director of Primera Technology Europe, the motivation behind the promotion. “We want to wake up and motivate our partners and also reward their tremendous work in selling Primera products over the years.“

This promotion includes all products of Primera’s DP- and XR-Series of CD/DVD/BD disc publishing systems (Disc Publisher SE, SE-Blu, II, PRO, XR, XR-Blu, XRn, XRn-Blu, XRP and XRP-Blu) as well as the DUP-Series of high-speed tower duplicators (DUP-07, DUP-11, DUP-15 and DUP-08/1000). Purchasing products of the LX- and AP-Series of label printers and label printer accessories (e.g. LX200e, LX-Rewinder, AP362e Label Applicator) also qualifies for the “Super Reseller Promotion Week”.

To participate in the back-bonus program, resellers and distributors simply have to fax a copy of their purchasing invoice to Primera Technology Europe at +49 611 92777 50. Faxes will be accepted no later than Tuesday November 25, 2008 12 a.m.

The company plans similar promotions in the future to strengthen its large distribution network.

About Primera Technology
Headquartered in Plymouth, Minnesota, Primera Technology, Inc. is a leading developer and manufacturer of specialty printing equipment including full-color label printers and CD/DVD/BD duplication and printing equipment. Its products are sold in over 222 countries and have been installed at more than 85 percent of Fortune 100 companies.
More information about Primera, its history and products is available on the Internet at or contact Primera Europe in Germany by phone at +49-(0) 611-92777-0, by FAX at +49-(0) 611-92777-50 or by e-mail at
In Asia Pacific, contact Primera Asia Pacific by phone at +852 3180 7171, by FAX at +852 3014 7827 or by email at

Notes to Editors: Primera Technology EUROPE is an independent company called Primera Europe GmbH. Primera Europe is under contract with Primera to provide sales and support for Primera products under the name Primera Technology Europe. Primera Asia Pacific is an independent company called Asia Pacific Optical Distribution Ltd. (APOD), incorporated in Hong Kong, PRC. APOD is under contract with Primera to provide sales and support for Primera products under the name Primera Asia Pacific.