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Katrin Hoffmann
Primera Technology EUROPE
Phone: +49 611 92777-0
FAX: +49 611 92777-50
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Primera Blu-ray

Primera announces its full support for Blu-ray Disc™

Company offers the industry’s widest range of automated Blu-ray Disc Publishers

PLYMOUTH, MN, USA (February 27, 2008) — Primera Technology, Inc., the world’s leading developer and manufacturer of automated CD, DVD and Blu-ray Disc duplication and printing equipment, today announced its full and complete support of Blu-ray Disc technology across its entire product line.

During the past several weeks, the “format war” between HD-DVD and Blu-ray Disc has come to a swift and decisive end. HD-DVD has been withdrawn from the market and Blu-ray Disc has become the new worldwide standard for high-definition video. Video production professionals and others who may need high-definition disc burning and printing in the future can now confidently make the decision to upgrade their CD/DVD disc publishers to include Blu-ray Disc capabilities without the worry of obsolescence.

“A large percentage of our customers have anxiously awaited the end of the format wars,” said Mark D. Strobel, Primera’s vice president of sales and marketing. “Consumers will now be buying large numbers of Blu-ray Disc players and movies. This will create demand for recordable Blu-ray Discs in many other applications such as wedding and event videography, corporate videos, independent films and much more.”

Primera’s automated disc publishers burn and print up to 100 CDs, DVDs and Blu-ray Discs per batch. The devices are used by a wide range of companies and organizations, including schools and universities, video and music production studios, government and military and businesses of all types including more than eighty-five percent of the Fortune 500.

The Disc Publisher SE Blu sells for € 2,582 (£ 1,967) MSRP, the Disc Publisher XR-Blu sells for € 4,565 (£ 3,480) MSRP, and the Disc Publisher XRP-Blu and Disc Publisher XRn-Blu sells for € 6,995 (£ 5,333) MSRP. All are available immediately through Primera’s Authorized Resellers and Distributors in more than 222 countries.

About Primera Technology
Headquartered in Plymouth, Minnesota, Primera Technology, Inc. is a leading developer and manufacturer of specialty printing equipment including full-color label printers and CD/DVD/BD duplication and printing equipment. Its products are sold in over 222 countries and have been installed at more than 85 percent of Fortune 100 companies.
More information about Primera, its history and products is available on the Internet at or contact Primera Europe in Germany by phone at +49-(0) 611-92777-0, by FAX at +49-(0) 611-92777-50 or by e-mail at
In Asia Pacific, contact Primera Asia Pacific by phone at +852 3180 7171, by FAX at +852 3014 7827 or by email at

Notes to Editors: Primera Technology EUROPE is an independent company called Primera Europe GmbH. Primera Europe is under contract with Primera to provide sales and support for Primera products under the name Primera Technology Europe. Primera Asia Pacific is an independent company called Asia Pacific Optical Distribution Ltd. (APOD), incorporated in Hong Kong, PRC. APOD is under contract with Primera to provide sales and support for Primera products under the name Primera Asia Pacific.