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For more information:
Katrin Hoffmann
Primera Technology EUROPE
Phone: +49 611 92777-0
FAX: +49 611 92777-50

presse@primera.eu http://primera.eu

Primera® Announces DP-XRP Blu Disc Publisher

Primera® adds increased Blu-ray Disc capacity with its new DP-XRP Blu Disc Publisher.

PLYMOUTH, MN, USA — (June, 2007) — Primera Technology, Inc., the world’s leading developer and manufacturer of CD, DVD and Blu-ray Disc duplication and printing equipment, today announced its DP-XRP Blu Disc Publisher.

Along with built-in robotics and full-color direct-to-disc inkjet printing, the DP-XRP Blu incorporates two Panasonic® SW-5582 drives to record onto the widest range of optical media, including CD-R, DVD±R (single and dual layer) and BD-R (single and dual layer). Dual-layer BD-R media has a capacity of up to 50GB per disc.

An advanced, sixth-generation robotic mechanism is used to transport discs into the built-in Panasonic recorder. After recording, each disc is individually printed in full-color at up to 4800 dpi resolution. Up to 100 discs can be burned and printed per job from a Mac® or Windows® computer.

Intended markets include mid- to large-sized companies and organizations including government and military, medical records and imaging systems, banking, insurance, back-up and archival, high-definition video, digital movie post production and more.

“With DP-XRP Blu, Primera now offers the absolute ultimate solution for disc publishing,” said Mark D. Strobel, Primera Technology’s Vice President of Sales and Marketing. “This versatile machine burns and prints virtually every optical disc format available, including CD-R, DVD±R in both single and dual layer and Blu-ray Disc single and dual-layer with up to 50GB capacity per disc.”

The DP-XRP Blu Disc Publisher is priced at 6995 € (MSRP) and is available immediately. It is sold and supported in more than 222 countries through selected “Certified by Primera” resellers and distributors who have been factory-trained on Primera’s professional-grade disc publishing solutions.


About Primera Technology
Headquartered in Plymouth, Minnesota, Primera Technology, Inc. is a leading developer and manufacturer of specialty printing equipment including full-color label printers and CD/DVD/BD duplication and printing equipment. Its products are sold in over 222 countries and have been installed at more than 85 percent of Fortune 100 companies.
More information about Primera, its history and products is available on the Internet at www.primeralabel.eu or contact Primera Europe in Germany by phone at +49-(0) 611-92777-0, by FAX at +49-(0) 611-92777-50 or by e-mail at sales@primera.eu.
In Asia Pacific, contact Primera Asia Pacific by phone at +852 3180 7171, by FAX at +852 3014 7827 or by email at sales@primera-ap.com.

Notes to Editors: Primera Technology EUROPE is an independent company called Primera Europe GmbH. Primera Europe is under contract with Primera to provide sales and support for Primera products under the name Primera Technology Europe. Primera Asia Pacific is an independent company called Asia Pacific Optical Distribution Ltd. (APOD), incorporated in Hong Kong, PRC. APOD is under contract with Primera to provide sales and support for Primera products under the name Primera Asia Pacific.