Primera® Announces World’s Most Affordable, AutomatedCD / DVD Duplication and Printing System

Disc Publisher SE sets new price/performance benchmark for publishing CDs and DVDs. 

PLYMOUTH, MN, USA (September 6, 2006) — Primera Technology, Inc., the world’s leading developer and manufacturer of CD/DVD duplication and printing equipment, today announced its Disc Publisher™ SE Disc Publisher.

Instead of copying discs one at a time and then printing and sticking labels, Disc Publisher SE automates the entire burning and printing process. An advanced, sixth-generation robotic mechanism is used to transport discs into the built-in Pioneer® DVR-111 DVD±R/CD-R recorder. After recording, each CD or DVD is individually inkjet printed direct-to-disc in full-color at up to 4800 dpi resolution. Up to 20 discs per job can be produced automatically and hands-free.

Typical users include marketing, public relations, engineering and training departments, churches, film and video producers, photography studios, music groups, schools, government agencies as well as other companies and organizations that have a need for in-house production of CDs and DVDs.  Virtually any digital information can be recorded, including audio, data, video, photos and more.

Disc Publisher SE attaches to any PC running Windows® 2000/XP through its high-speed USB 2.0 interface. Disc Publisher SE comes equipped with PTPublisher™ SE duplication software. Developed by Primera specifically for Disc Publisher SE, PTPublisher SE offers a complete, professional disc duplication solution that is easy to use. A professional labeling software program called SureThing™ CD Labeler Primera Edition is also included for graphic design.

Disc Publisher SE also attaches to any Mac® running Apple® OS X. Included is CharisMac Engineering’s Discribe™ V5.0 duplication software along with design templates for Adobe® Illustrator® and Photoshop®.

“Disc Publisher SE provides a completely automated, high-quality publishing solution at the industry’s most affordable price,” said Mark D. Strobel, Primera Technology’s Vice President of Sales and Marketing.  “With its highly-attractive styling, small footprint and ease of use, Disc Publisher SE will further solidify Primera’s Disc Publisher-series disc publishers as the world’s best-selling CD/DVD duplication and printing systems.”

The Disc Publisher SE DVD/CD Publisher is priced at € 1.289 (£ 871) MSRP. The Disc Publisher SE AutoPrinter, a no-drive, automated printing solution is priced at € 832 (£ 563) MSRP. Both are available immediately through Primera’s resellers and distributors in more than 222 countries.

About Primera Technology
Headquartered in Plymouth, Minnesota, Primera Technology, Inc. is a leading developer and manufacturer of specialty printing equipment including full-color label printers and CD/DVD/BD duplication and printing equipment. Its products are sold in over 222 countries and have been installed at more than 85 percent of Fortune 100 companies.
More information about Primera, its history and products is available on the Internet at or contact Primera Europe in Germany by phone at +49-(0) 611-92777-0, by FAX at +49-(0) 611-92777-50 or by e-mail at
In Asia Pacific, contact Primera Asia Pacific by phone at +852 3180 7171, by FAX at +852 3014 7827 or by email at

Notes to Editors: Primera Technology EUROPE is an independent company called Primera Europe GmbH. Primera Europe is under contract with Primera to provide sales and support for Primera products under the name Primera Technology Europe. Primera Asia Pacific is an independent company called Asia Pacific Optical Distribution Ltd. (APOD), incorporated in Hong Kong, PRC. APOD is under contract with Primera to provide sales and support for Primera products under the name Primera Asia Pacific.