Primera® and Imation™ Announce the World’s First Water-Resistant Inkjet-Printable CDs and DVDs

Plymouth, MN 01/9/2006 -- Primera Technology, Inc., the world’s leading developer and manufacturer of CD/DVD duplication and printing equipment, today announced its new TuffCoat with AquaGuard surface by Imation water-resistant media.

TuffCoat with AquaGuard surface is the world’s first water-resistant and smear-resistant inkjet-printable CD-R and DVD-R media. The AquaGuard surface, developed by Imation Corp. (NYSE: IMN) and incorporated into Primera’s TuffCoat media, offers many benefits, including:

“Water resistance is a feature that our customers have been requesting for many years,” said Mark Strobel, Primera Technology’s Vice President of Sales and Marketing. “Our new TuffCoat with AquaGuard media delivers outstanding print quality, instantaneous drying and incredible water resistance. It allows inkjet-printed CDs and DVDs to be used in virtually any application where exposure to raindrops, snowflakes or immediate handling was previously a concern.”

More than ever before, organizations and individuals are using inkjet printable media to create custom-printed presentations, training information, catalogs and other promotional items that require a professional, high-quality appearance. Other popular applications for custom, inkjet printed discs include wedding and event videos, photos and other high resolution images, original music, software distribution, operator’s manuals and much more.

“Working with Primera, an industry leader in inkjet disc printing and duplication, has been a tremendous benefit in refining the advanced properties of the AquaGuard surface,” stated James Ellis, General Manager, Global Product Strategy at Imation. “Primera offering TuffCoat with Imation’s AquaGuard surface is a confirmation that we have achieved the exacting standards and innovation in a printable surface that their customers have come to expect.”

All of Primera’s inkjet-based disc duplication and printing equipment supports the new TuffCoat with AquaGuard surface media, including the Disc Publisher II, Disc Publisher Pro and Disc Publisher XR as well as the Signature®-series inkjet CD/DVD printers.

TuffCoat with AquaGuard surface is available at the end of January 2006 through Primera’s Authorized Resellers and Authorized Distributors in over 80 countries.

About Primera Technology
Headquartered in Plymouth, Minnesota, Primera Technology, Inc. is a leading developer and manufacturer of specialty printing equipment including full-color label printers and CD/DVD/BD duplication and printing equipment. Its products are sold in over 222 countries and have been installed at more than 85 percent of Fortune 100 companies.
More information about Primera, its history and products is available on the Internet at or contact Primera Europe in Germany by phone at +49-(0) 611-92777-0, by FAX at +49-(0) 611-92777-50 or by e-mail at
In Asia Pacific, contact Primera Asia Pacific by phone at +852 3180 7171, by FAX at +852 3014 7827 or by email at

Notes to Editors: Primera Technology EUROPE is an independent company called Primera Europe GmbH. Primera Europe is under contract with Primera to provide sales and support for Primera products under the name Primera Technology Europe. Primera Asia Pacific is an independent company called Asia Pacific Optical Distribution Ltd. (APOD), incorporated in Hong Kong, PRC. APOD is under contract with Primera to provide sales and support for Primera products under the name Primera Asia Pacific.