Press Release

Primera Technology Introduces the Accent™ Disc Laminator

(February 2004)

New desktop unit laminates inkjet printed CDs and DVDs for a glossy, professional finish that is highly resistant to water, scratching, smudging and UV light.

PLYMOUTH, MN, US (February, 2004) — Primera Technology, Inc., the world’s leading developer and manufacturer of CD/DVD disc duplication and printing equipment, announced its new Accent Disc Laminator.

Accent lays down a thin layer of transparent or holographic film over inkjet printed CDs and DVDs.  Accent’s overlaminates protect inkjet printed discs from water, scratching, sunlight, smudging and rough handling.  Two types of overlaminates are available:

ClearCoat™ Overlaminate Film

Accent’s ClearCoat overlaminate film protects discs with a clear laminate that is highly water and scratch-resistant.  With ClearCoat, printed colors become brighter, more vibrant and have a professional-looking, high-gloss finish.

AuthentiCoat™ Overlaminate Film

Primera’s exclusive AuthentiCoat overlaminate film provides the same environmental protection as ClearCoat, but also includes holographic images embedded in the film substrate that are transferred to the surface of the discs.   Both standard and custom holographic patterns are available.

Custom holograms can include company logos, product logos, graphics and text for authentic discs.  Holographic images not only impart a unique, high-end decorative feature to the discs, but also confirm that the disc is an original or an authorized copy.  This helps to prevent and discourage theft of content.

An additional UV security feature is also available with either ClearCoat or AuthentiCoat films.  It provides invisible text or graphics under the surface of the overlaminate film that is viewable only with black light.   This feature can be used to covertly display words such as “Authentic” or “Authorized Content.”

“Color inkjet printing has many advantages over other disc printing technologies, including the highest print resolutions, the brightest colors and the widest media choices,” said Mark D. Strobel, Primera’s Vice President of Sales and Marketing.  “Now, with Accent, inkjet printed CDs and DVDs can be water, scratch, UV light and smudge resistant, and also help to discourage the unauthorized reproduction of proprietary content.”

Accent can be used as a stand-alone laminator or connected with Primera’s new ADL-100 High-Speed Autoloader.  The ADL-100 loads and unloads up to 100 preprinted and prerecorded discs.  ADL-100’s unique, dual-picker mechanism automatically laminates up to 225 discs per hour.  Accent laminates each disc in just 10 seconds each.

For completely automatic burn, print, laminate operation, Accent easily attaches to Primera’s Composer® XL, ComposerPro or ComposerMAX Optical Disc Duplicators.


About Primera Technology
Headquartered in Plymouth, Minnesota, Primera Technology, Inc. is a leading developer and manufacturer of specialty printing equipment including full-color label printers and CD/DVD/BD duplication and printing equipment. Its products are sold in over 222 countries and have been installed at more than 85 percent of Fortune 100 companies.
More information about Primera, its history and products is available on the Internet at www.primeralabel.eu or contact Primera Europe in Germany by phone at +49-(0) 611-92777-0, by FAX at +49-(0) 611-92777-50 or by e-mail at sales@primera.eu.
In Asia Pacific, contact Primera Asia Pacific by phone at +852 3180 7171, by FAX at +852 3014 7827 or by email at sales@primera-ap.com.

Notes to Editors: Primera Technology EUROPE is an independent company called Primera Europe GmbH. Primera Europe is under contract with Primera to provide sales and support for Primera products under the name Primera Technology Europe. Primera Asia Pacific is an independent company called Asia Pacific Optical Distribution Ltd. (APOD), incorporated in Hong Kong, PRC. APOD is under contract with Primera to provide sales and support for Primera products under the name Primera Asia Pacific.