New Disc Publisher™ offers unprecedented ease of use and affordability

Plymouth, MN 8/26/2002 - Primera Technology, Inc., the world's leading developer and manufacturer of CD/DVD disc duplication and printing equipment, announces its Disc Publisher. Disc Publisher is the world's first automated CD duplicating and printing system that is priced at less than $2000 MSRP (Manufacturer's Suggested List Price). Until now, comparable systems have cost at least $4000 to $6000 (MSRP).

Instead of copying and labeling discs one at a time, Disc Publisher is designed for hands-free, automated production of up to 25 CDs or DVDs per job. An advanced robotic mechanism is used to transport discs into the built-in 52x CD-R recorder or optional Pioneer® combo DVD-R/CD-R recorder. After recording, discs are transported to the integrated printer and printed in full color at up to 2400 dpi resolution.

Typical applications include businesses, churches, film and video producers, photography studios, music groups, schools as well as other companies and organizations who have a need for in-house copying and printing of CDs and DVDs. Virtually any digital information can be recorded, including audio, data, video, photos and more.

Disc Publisher attaches to any PC running Windows® 2000/XP through its built-in FireWire™ (IEEE 1394) and USB interfaces. Professional recording software from Sonic™ is included along with an easy to use labeling software program called SureThing™ CD Labeler First Edition.

"With Disc Publisher, users who previously could not cost-justify in-house CD or DVD duplication and printing now have an excellent solution for less than $2000," said Mark D. Strobel, Primera Technology's Vice President of Sales and Marketing. "Disc Publisher offers all the advantages and benefits of far more expensive systems, but at a significantly lower price."

Two Disc Publisher models are available:
• The Disc Publisher CD Publisher with a 52x CD-R recorder is priced at US$1995 (MSRP).
• The Disc Publisher DVD Publisher with a Pioneer DVD-R/CD-R recorder. The DVD-R unit records DVD-Rs at 4x and CD-Rs at 16x.

A business card adapter kit is also available to copy and print 80mm mini-discs and business card shaped CDs. T

About Primera Technology
Headquartered in Plymouth, Minnesota, Primera Technology, Inc. is a leading developer and manufacturer of specialty printing equipment including full-color label printers and CD/DVD/BD duplication and printing equipment. Its products are sold in over 222 countries and have been installed at more than 85 percent of Fortune 100 companies.
More information about Primera, its history and products is available on the Internet at or contact Primera Europe in Germany by phone at +49-(0) 611-92777-0, by FAX at +49-(0) 611-92777-50 or by e-mail at
In Asia Pacific, contact Primera Asia Pacific by phone at +852 3180 7171, by FAX at +852 3014 7827 or by email at

Notes to Editors: Primera Technology EUROPE is an independent company called Primera Europe GmbH. Primera Europe is under contract with Primera to provide sales and support for Primera products under the name Primera Technology Europe. Primera Asia Pacific is an independent company called Asia Pacific Optical Distribution Ltd. (APOD), incorporated in Hong Kong, PRC. APOD is under contract with Primera to provide sales and support for Primera products under the name Primera Asia Pacific.