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Primera goes green!

We know, there is no substitute for our blue planet!

Primera strives to be an environmentally responsible provider of state-of-the-art technology. As such, cartridge and toner recycling is provided worldwide at no charge, during the life span of Primera printers. Further we highlight our new single-ink-technology, which offers an individual replacement of the separate ink tanks and the print head. The included intelligent software constantly monitors the status of these components, enabling users to replace ink cartridges only when they are empty. That results in less solid waste with fewer resources consumed. We are proud that our products have the lowest energy consumption in comparison to our competition. Advanced materials reduce weight and volume and contribute to a positive energy balance. Of course all our products are compliant with RoHS and WEEE standards.


Concept of Product Design

We try to limit the environmental impact of our products to a minimum. This includes an environmental friendly product design, packaging technologies for a lower material consumption and return programs for re-use and recycling of our products.

Resource Management

We use control measures to prevent pollution and to reduce waste. All our new Primera Disc Publishers and inkjet-based label printers are equipped with separate ink tanks. A built-in "Ink-Cost-Estimator" enables optimizing your ink costs. It allows you to monitore your ink usage closely and you replace ink cartridges only when they have been depleted, saving money on each print. That results in the lowest costs per unit and the best price/performance ratio of disc publishing and label printing systems in the industry.


We avoid bulky, multilingual instruction manuals, which often span hundreds of pages. Instead we include a quickstart guide into our products, because we realize how important it is to conserve environmental resources. In the future we don't want to waste any more paper but rather use existing technologies and provide the extensive documentations in various languages by including it to the product disc that is enclosed in the product box, and by publishing it on our website.


We comply with the RoHS directive, which restricts the use of certain hazardous substances in electrical and electronic equipment and components. It is subsumed under the acronym RoHS (Restriction of Hazardous Substances Directive).

WEEE Additionally our products are labeled with the WEEE-symbol (Waste Electrical and Electronic Equipment Directive). The directive dictates the disposal of electrical and electronic equipment separately from other waste and therefore helps preventing any damage to our environment and health. Correct recycling supports a sustainable re-use of resources.

That's why Primera offers free recycling of our products worldwide.