Primera’s new CX1200e Digital Color Label Press
That’s why Primera developed its new CX1200e Digital Label Press. CX1200e delivers all of the most important benefits of high-end digital color label presses but at a fraction of the cost.
Primera’s new CX1200e Digital Color Label Press delivers short-run, full-color digital label printing at a breakthrough price.
EXCEPTIONAL PRINT QUALITY
CX1200e utilizes one of the fastest and highest- resolution color laser engines available. With its incredible 2400 dpi print resolution, the labels you produce will be as good as – or even better than – labels produced on digital presses costing hundreds of thousands of dollars. Colors are bright and vibrant. Text is sharp. Bar codes and graphics are of the highest quality.
See the CX1200e's print quality under a microscope.
IMPRESSIVE PERFORMANCE
Print speed is 5 meters per minute. You can print up to 440 m at a time, which nominally equals a 305 mm diameter roll.
PERFECT REWINDS
Primera’s exclusive IntelliTorque™ tensioning control system continuously monitors tension across the web. It uses this feedback to apply variable torque on the rewind mandrel. You’ll get perfect, tightly wound rolls every time. IntelliTorque is a first in this category of digital label presses.
- Lower cost per label = higher profits
- Fast and flexibl
- React quickly to market changes
- Superior print quality
- Simple operation – includes software that matches your workflow
- Opens up new markets
- Supports roll and sheet fed input
MANY SUBSTRATES
From pressure-sensitive papers to white and clear polyesters and more, CX1200e gives you maximum substrate flexibility. A wide range of laser approved matte, semi-gloss and high-gloss materials are available, allowing you to precisely match substrates to specific customer requirements. You can even print on specialty substrates such as magnetic sheeting, vinyls and woven fabrics.
SIMPLE OPERATION
From initial set-up through running big jobs, you’ll find that CX1200e is one of the easiest pieces of equipment to operate that you own.
If you’d like additional help getting started, we offer free operator training at our offices in the USA, Europe, Asia Pacific and Latin America.
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ADVANCED INKS AND CARTRIDGES
Primera’s micro-fine dry toner-based inks have been formulated for substrate flexibility, robustness and low running costs. Abrasion and UV resistance is among the best in the industry.
The four extra high-capacity toner cartridges are easily replaced in just seconds from the front of the unit. An integrated memory chip assigns each cartridge with a serial number and keeps track of precisely how much toner remains. This lets you to select exactly the right cartridges for the number of labels and the ink coverage you need to print. You’ll also utilize all of the toner in each cartridge, saving you money.
- Specialty, organic and gourmet foods and beverages
- Wineries, breweries and distilleries
- Coffee roasters and specialty teas
- Cosmetics and personal care products
- Nutriceuticals and vitamins
- Private labeling
- And more
NEW PROFIT OPPORTUNITIES
CX1200e opens a whole new world of profit opportunities. Photo-quality, full-color labels are increasingly in demand.
Digital printing is the clear answer to satisfy this growing need while making impressive new profits for you.
THE BEST DIGITAL LABEL PRINTING SOLUTION
Whether you already own a high-end digital label press or are just getting started, CX1200e is the best short to mid-run digital label printing solution you’ll find at anywhere near its price.
SUPPORT TO KEEP YOU UP AND RUNNING
Primera’s industry-leading technical support personnel are here to help keep your press up and running. Technicians are available by phone and email across the globe and in most major languages. Installation, training and repair programs are also available. In selected geographies, on-site scheduled maintenance and service is also available.
All regularly-scheduled maintenance can easily be performed by your own personnel. Besides toner cartridges, the only other consumables are the Image Transfer Unit (ITU), fuser and waste toner container.
PRIMERA AND THE ENVIRONMENT
Primera strives to be an environmentally responsible provider of state-of-the-art digital label printing technology. As such, cartridge recycling is provided at no charge, throughout the world, for the life of the press. The result is less solid waste with fewer resources consumed. All of our products are compliant with ROHS and WEEE standards.
INNOVATIVE TECHNOLOGY FROM AN INDUSTRY LEADER
Primera’s 34 year history of designing and manufacturing specialty color printers assures you that your investment will be backed by a strong, highly-respected USA-based company with offices around the world. Over a million printers have been built and sold in more than 179 countries.


